My Approach

My (content) design principles

Clear

Use the language your audience uses to describe a process, task, or idea. If you must use jargon, describe the “what’s in it for me” for someone—that is, what impact will this have on them now and in the future? What can they do next?

Clarity trumps brevity.

Contextual

Acknowledge and respect the emotions, assumptions, and lived experiences people bring with them to the product or experience you’re designing. This goes for current or potential customers as well as the teammates you partner with.

Specific

Focus on the immediate task someone needs to complete. Don’t introduce extra, non-essential steps only for the benefit of your company’s goals.

Boring

“Surprise and delight!” have jumped the shark. Cleverness alone doesn’t build or sustain relationships. Really, truly helping people accomplish something is the true path to delightful experiences.

My skillset

• Content strategy
• UX writing
• Content research and testing
• Content inventories and auditing
• Heuristic analysis
• Journey mapping
• Ecosystem mapping
• Mind mapping
• Sketching/paper prototyping
• Competitive analysis
• Analogous research
• Empathy interviews
• Focus groups
• Usability testing
• Concept testing
• Recruiting, hiring, coaching
• Mentoring

Other superpowers

• Fostering close-knit partnerships with Brand Creative and Marketing
• Unlocking BFF status with Legal and Compliance
• Establishing and nurturing safe, supportive, magnetic teams